Social Media Jargon Buster

R

ReTweet (RT)

A Twitter message that is repeated because someone thinks it particularly good.

Rick-Rolling

Hiding one form of content behind another in order to drive huge traffic and get further up the natural search listings. Named after the sneaky campaign to drive people (36m+) to the Rick Astley video for 'Never Gonna Give You Up'. Now, that was one impressive ginger quiff.

Robots

Team up with crawlers or spiders for search engines and trawl the web (in the dark) gathering information on new web pages, updating old pages and deleting dead pages.

RSS

Really Simple Syndication. Delivers internet content to subscribers through a (usually text) feed.