Social Media Jargon Buster
Lifecasting
Providing regular and detailed submissions online around what you're doing, where you're going, and what you're thinking. E.g Uploading a meaningless and mundane sentence or two about your recent foray to the corner shop for milk? Welcome to Twitter. (NB Sometimes, but not always, it can help to get a life before casting it.)
Landing Page
See Destination page.
Link equity
See link popularity.
Link exchange
Reciprocal agreements between sites to help boost each other's popularity
Link Farms
Web pages built to increase the number of incoming links to a website in the hope of increasing search engine rankings. Not to be condoned.
Link popularity
Link popularity refers to the quantity and quality of external links linking to a website. The more quality links there are the higher up the search engine rankings the site will appear.
Link rot
Like dry rot, then, but less expensive. Link rot is the term for when links on a site become irrelevant or broken as the pages they are linking to have moved, been deleted or the content is no longer relevant.
Linkbaiting
Setting content up so other sites can link to it easily. It helps if content is funny, controversial and newsworthy but that's a given.
Lurkers
Frequent visitors to chat rooms, message boards and news groups but rarely join in the discussion. 'Voyeurs', the French might call them.
